DESVALIDO IS…
UNIQUE, CHEEKY, PEACHY
Putting The ‘Bra’ In Branding
Knowing Lana and her brand Desvalido from its very early days (when her ‘studio’ was actually the master bedroom in her first home) to it being a household name in Sunny Newcastle and being featured in Harpers Bazaar and Marie Claire has been a JOUR-NEY!
After many years with her homemade logo, Lana approached me (Desvalido’s unofficial godmother) to bring her true visions for Desvalido and breathe new life and love into her business.
Working closely together we’ve overhauled the tone of the business to bring a cheekier side out that Lana always accomplished through her messaging and tone (you need to follow her on Instagram).
Through mood boarding and workshopping the values of the business into physical elements, we present the new and improved look and feel to Desvalido!
